Product Description
Strategic Decision Making Model in Excel
Uses Porter’s Five Forces plus other factors to determine the overall Market Attractiveness:
- Size of the market
- Growth of the market
- Competitive structure of the market (one of Porter’s Five Forces)
- Supplier power (one of Porter’s Five Forces)
- Threat of substitutes (one of Porter’s Five Forces)
- Buyer power (one of Porter’s Five Forces)
- Threat of new entry (one of Porter’s Five Forces)
- The cyclicality of the market
- Market risks
Plus analyses the Differential Position of the business:
- Low cost
- Differentiation
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